Identity DIVA

To begin the process of redesign, I looked at the name of magazine, the way the magazine's name appears on the cover. This is important part and selling point for a magazine but at the same time a good start for a redesign process, which can provide important clues about the publication's overall direction.

My aim was to find a very contemporary approach to the cover. The old magazine's covers hid the identity behind the cover image which caused magazine not being recognizable by potential readers. My first decision was to separate brand name from the rest of the cover. That decision verified whole approach to the image, which completely changed the appearance of magazine's identity.

Along with redesign a new fonts appears. The old DIVA's font had bad letter spacing especially between letters "D" and "I" which optically left too much white space between these letters.

 

A Freeware, clumsy Blue Highway font was replaced by typeface especially designed for magazines – Comenia Sans – font family with excellent legibility and soft, friendly character. All its letters are easily distinguished from each other, so the reader's eyes are not strained. As a choice for a brand, typeface works perfect as a bold and modern identity system and makes a huge impact for the brand.