DivaDirect website. Redesign project

Design for users. That sounds so obvious, but it's not.
People expect a lot of Web sites today, and they are less and less tolerant of bad design.
As designers we need to be aware of usability mistakes that Web sites make repeatedly–mistakes that lead to customer dissatisfaction and lost business.

Is very important to create a beautiful layout but beyond beauty is a place where customers and companies interact with each other– the Web. The Internet is a true two-way of communication, living medium for connecting with people. The more we can know our customers' needs the more successful our business will be.

The most important point about the DIVA Direct brand is that it is a lifestyle site. It should be a place that lesbians and bisexual women come to shop because they identify with the brand, the magazine and community aspects of the site.

The DIVA Direct redesign is based on the recent DIVA Magazine redesign. Both the DIVA Mag and DIVA Direct brands are to be brought in line and to share the same look and feel.