"Website designers stare at their designs all day, user visit for four minutes and then leave"
Jakob Nielsen

Most of us will agree that today's web sites are still way too difficult use. They are overcrowded with irrelevant information and confusing functionality.

Web sites are functionally confusing because they’re not delicate enough, because they were not designed with enough care. While web sites need to become simpler, simplicity is not a matter of dumbing things down. In contrary.

Simplicity is when someone takes care of the details.